Effective or Irritating: The Use of Pop Windows in
Internet Marketing
By Bryon Zirker

Effective or Irritating: The Use of Pop Windows in
Internet Marketing


A few years ago, pop-up windows were all the rage in
Internet marketing. It seemed that every time one
opened a web page they would be bombarded with offers
for this or that.

It had gotten to the point where surfing the Internet
was almost like playing a video game; when the ads
would pop-up one would try and close them out before
another one came.

This is precisely why we have seen the decline in the
use of pop-up windows on the Internet today; surfers
simply do not even look at the pop-ups anymore. They
close the windows out before even reading the ad.

Very often, a surfer will even leave your site if
there are too many pop-up ads. They simply do not
want the hassle of closing those windows while
trying to obtain the information that your site
has to offer.

This information, while valuable, is not as valuable
as the surfers time. Studies have shown however,
that even with these set backs, pop-up windows are
still an effective method of Internet marketing.

Is there some way that pop-up windows can be less
irritating and still be effective? Yes! What if the
pop ad were seen upon exiting your site instead of
entering?

This would allow the surfer to obtain the
information that they need from your site, feeling
that they were able to come and go quickly without
being hassled by other ads and offers all the while
making the surfer happy.

You have left the surfer with a positive attitude
and therefore are more likely to respond to the
pop advertisement. This is being accomplished more
and more by using what is being called pop-under
windows. When the surfer comes to your site,
the ad is opened discretely behind the your
web page.

Then, upon leaving your site, after obtaining
all the information that they need , will see
the ad and therefore be more likely to respond.
Since the surfer has the information, he has
achieved his objective and is now open to do
other things; ideally respond to the pop under
advertisement.

Not all pop-windows are created equally. There are
some things that you can do to make your pop-windows,
whether pop-up or pop-under more effective. The
pop-window should be easy to “escape” from. If the
surfer does not want to see the add, but has a hard
time closing it out, they will likely become
frustrated and could leave your site all together.

You should either use a button to that will allow the
surfer to close the window or be sure that the “x” is
easily visible. Another good idea is to use a script
that utilizes cookies. Cookie will prevent pop-windows
from overloading the surfer since you can decide the
frequency of the pop-windows, rather than each time a
page is opened. Also be sure that there is no more
than one pop-window per page.

When creating a pop-window, you will be asked to fill
out a short information form, select the length of
cookies, and choose the layout of the pop-window.

When choosing the design of the pop-window, you can
increase the effectiveness by creating a large
headline that includes benefits that will be most
appealing to the customer.

You should also consider using incentives and lastly
do not ask the customer to read a long and drawn out
advertisement. Keep the message simple yet powerful
and your pop-ads will be sure to generate profits for
your site.

Internet Business Review
http://www.easyworkathomebiznow.com
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