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Thursday, October 20, 2005

Why Your Website Won't Make You Money It's Crazy
By Keir Smith


I go online almost everyday, and I see the same mistakes happening over and over. Month after month, online businesses struggle to bring in a profit from their website. They focus on fancy graffics and tons of other things that don't have anything to do with making your customers want your product or service bad enough to whip out they're wallet and hand you they're hard earned cash.

What's the big mistake these businesses make you ask?

Not having an information product.

And I don't just mean some free junk you can find online. No, I'm talking about something that only you can offer your customers. This gives you an advantage over your competitors. It's got to be valuable. Something that they can use in their business right now.

But today, I have some good news.

I'm going to share 5 critical tips that will skyrocket your business in the next 72 hours. Yep, if you can write your name, then these incredible tips will put more money in your pocket in the next 72 hours than it did all of last week. I'm not kidding.

So listen up, because here they are:

1. Think multiple products/services

This is a no brainer really. Because if your not selling multiple products to your customers then you are leaving a boat load of cash sitting right at their front doorsteps. Think about what your customers can use before and after they use your product or service. Next create an information product that solves a problem this market is having. Or what about doing a joint venture with someone who has a valuable information product that you can offer to this starving market. In the end, you'd split the profits.

2. Create a project plan for product deliveries

If you can't get your products or services to your customers when you say you will, then you'll lose the sale. More importantly though, you'll lose the customer for good. See, we live in a fast paced world. And your customers want their goods and services now. Not tomorrow. So you need to plan out how you will handle delays in your delivery process. How will you sooth your customers need to have what he wants, when he wants it.

3. Define low price products to generate leads

This one is a real doozy. If done right you could find yourself with hundreds of hungry leads in just 30 days. The idea here is that you will use a low priced information product that's packed with valuable information as your lead generator. The way I use it is as an exchange. They will exchange their email address for my top notch information that they can put to use today. You then can follow up with them with multiple offers. Here, what you want to do is give them valuable information, but at the same time point to your mid priced product.

4. Define your mid-price product as a stepping stone

Yep, your low priced lead generator is designed to sell your middle product. It enhances the results. Although your low priced product will work well by itself, combine it with your mid priced product, and the sky's the limit.

5. Create high-end, back-end products

Last but not least, there's your high end product. And if you've created your mid priced product correctly, and by that I mean, your mid priced product should be pointing to what else...thats right...your high end product - then your sales will soar. This is a proven system for creating an automatic sales cycle. You start a chain reaction that happens automatically when you set your information products up in this easy to follow manner.

A Note From Zirkamer:
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