7 Wise Ways to Collect Email Addresses and Build Your
Mailing List

By Bryon Zirker

Wise Way #1 - OFFER A FREEBIE

You have to give in order to get. If you want people to
offer up their email address, you`re going to have to offer
up an incentive. Nothing works better than something that`s
complimentary (you spell that F-R-E-E). You can give away
no-cost reports, books, software, or even sample pages of a
book.

Word to the Wise: Our Empowerism subscribers use
complimentary subscriptions to our "Excellence Magazine" and
ebook giveaways to grow their lists. Works like a charm.

Wise Way #2 - USE POP-UPS

Pop-ups are one of the most common methods you can use to
capture email addresses and build your email list
quickly and with ease. Simply construct a web page
containing code for a form and set the page to open (pop up)
when visitors ENTER OR EXIT your site.

Make sure the pop-up offer is something that`s valuable
enough to motivate visitors to take time to give you their
contact information. Your offer can be a complimentary
report, download, or ebook that arrives instantly through
your autoresponder to their email inbox when they give you
their email.

-Word to the Wise: If you need a pop-up, you can pick one
up F-R-E-E (there`s that word again) from Empowerism

Son of Word to the Wise: "Instant" is a very powerful
pop-up offer.

Wise Way #3 - USE POSTCARDS

If you have a mailing list that contains snail mail (street)
addresses, convert it into an email list by sending out a
postcard and inviting people to VISIT YOUR WEBSITE to
receive a gift of some kind -- a report, a discount coupon,
etc. Visitors don`t have to pay in order to receive their
gifts, they simply need to enter an email address.

A Word to the Wise from the U.S. Post Office: Postage is
much less expensive for a postcard than a standard-size
letter. (Not only are they economical, postcards are more
likely to get your message across since the consumer doesn`t
have to open an envelope.)

Wise Way #4 - SUBSCRIBER BOX ON EVERY PAGE

This is a clever trick that so many people overlook. Put a
RESPONSE FORM ON EVERY PAGE of your website offering a
newsletter or other freebie. This will increase the number
of email addresses you capture exponentially.

Why? When search engines index the pages of your website, a
visitor may come directly to a page other than your home
page. If you only have a subscriber box on your home page,
you`re missing the boat, not to mention the thousands of
visitors who bypass your homepage.

A Word to the Wise: If you don`t know how to create an
opt-in form, no worries. Empowerism has a foolproof `build
your own` tool made just for you!

Wise Way #5 - CONTESTS

Contests very often prove to be a good way to generate
traffic and buzz for your business. Create a contest and put
a form on your site or in a pop-up box. The entry "fee" is
their email address.

Word to the Wise: Not all the people who sign up for your
contest are good prospects. Many are just contest
"junkies" -- people who are only looking for freebies and
have no intention of buying a product or service.

Warning to the Wise: If your prizes are cash or
large-ticket items, you should be sure to check with local
agencies to make sure you`re not violating any contest laws.

Wise Way #6 - DISPLAY YOUR AUTORESPONDER ADDRESS

Most people give their website link when they place solo
ads, ezine ads, or other marketing messages. To be one step
ahead of the game in collecting email addresses, LIST YOUR
AUTORESPONDER ADDRESS instead of your URL. This way you can
capture email address and funnel them into your follow-up
sales letters.

Word to the Wise: Don`t have an autoresponder? Empowerism
will give you one, provide you with signposts to others, and
make sure you know exactly what to look for to find the
"pick of the litter."

Word from our "Sponsor": Autoresponders you can use are
just one sample of the incredible resources you can depend
on when you`re a member of the Empowerism family. Our
tools, information, and especially the Empowerism RSVP --
Revenue Sharing Value Program -- are all designed to
generate BIG bucks with LITTLE effort.

Wise Way #7 - JUST ASK

If you`re chatting with a prospect on the phone or a
potential customer stops by your place of business, don`t be
shy: ask for an email address or business card (which
usually includes their email address).

Okay, you know what you want...you know what you need. It`s
time for you to set your traps and CAPTURE THOSE EMAILS!

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