4 Steps to a Successful Internet Business

By Ken Evoy, M.D.

Anyone with motivation can create a profitable website. But many people
fail because they fail to recognize and act upon the profound difference
between offline and online commerce.

Offline, it's all about "location, location, location." Locate your business
where people crowd by ... and you're all set. Get your cash register ready!
Online, however, small businesses fail to act on the fundamental reality of
how people use the Web. No one "passes by." They search for "information,
information, information."

To make your website a success, all you have to do is take what you
know ... your own particular area of expertise ... and use a four-step
process to turn it into money.

1. Content

Web users search for information, for solutions. They're not looking for you -
they want what you know. Give it to them by way of information-based pages
on your website or through a useful and informative e-newsletter. And remember
to "keep it real" by sticking to what you know.

2. Traffic

Once you've filled your site with high-quality, natural, and focused content,
you'll rank highly on the search engines (Google, Yahoo!, and MSN). And a
high ranking means you'll attract free, targeted (i.e., interested), open-to-you
visitors almost automatically.

3. PREsell

It's all about "over-delivering." Make sure you provide useful, relevant,
reliable information - on your website and in your e-newsletter - and
complete strangers will develop trust and confidence in you.

4. Monetize

Once you've proven that your information is useful, relevant, and reliable,
you'll have no trouble converting your site visitors into dollars. (Of course,
the products you sell must also be high-quality, relevant, and useful.)

It's so simple. Not easy (real business takes some work) ... but simple.
No technical barriers to stop you. Provide in-demand information ("Content")
about something you know. From that point on, everything flows ...