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Monday, August 14, 2006

Building Your Own List

You finally realize that you need a good opt-in list. After
reading countless articles and sought expert advices and
have read many success stories of people creating a small
fortune with opt-in lists you finally decide to have one of
your own.

Then it happens, you think you have known everything
there is to know about opt-in lists and have followed their
advices to the T and you still weren't able to make a profit.
In fact, you may be losing money.

You may be hiring writers to help you out, or there are
some expenses incurred, even if you have a big list, but
only a very small percentage actually buys from you,
your still losing profit. You'll realize that after a few
months when you see your statistics and sales figures.
So what could have gone wrong?

Why have others succeeded where you have failed? The
most common mistake is that you dived straight right in.
You chose a topic where you think could be quite popular
and would earn you money. This just not the case. Just
because you wrote people from the list doesn't mean they
are going to buy instantly.

Here I will offer more advice, for those who have started
an opt-in list and have failed, you can rejuvenate your
failed venture. For those who are starting, here are three
quick and easy ways to build a profitable opt-in list.

1) Get your customers to trust you and your products first.
Just launching your opt-inlist would not make you an expert
and a believable seller. Put many articles first before you
start an opt-in list. Write about the topic you know and have
started and used for your site.

Try to put forums first to gain knowledge about your
customers about their wants and needs and target
those wants and needs. Join forums from other sites
as well. Provide expert advices and recommendations.
When you feel that people trust you already, you will
be able to start your own opt-inlist. You can build a
base as well with other forum users. You can ask
them to join your list.

Friends are always good customers. Put up a link to your
site so that they may be able to see what you're business
is all about. The certain truth is, the money will only come
in when the consumers and subscribers believe and trust in
you. They want a product or service that could be a good
exchange for their money.

People are not going to buy something out of your
recommendation if they don't know you.

2) Find a product or service that people want and need.
Although it may not be your forte, if you provide a service
and product that you have researched and learned about
well, you can carry it on forward. Invest your time, effort
and money that you could sell as well as the buyers or
subscribers of your opt-in list can use.

While it is true that it is best to sell something that you have
interest in, there are not many people who have the same
interest as you if you decide to sell something that is not
entirely popular or profitable. Do your research well and
you would see the profits come in. Also provide your
subscribers with promotional material that they could
actually use and spread around.

3) Make friends with other opt-in list users. This is basically
beneficial especially if it is someone who has already launched
a successful opt-in list. These are people that have the
experience in this venture and experience is still the best
teacher. While there are many articles available for you in
the internet to use, there is nothing like getting a first hand
account from someone you trust.

Experienced opt-in list users will be able to tell you what to
do and what not to do because they have gone through it.
While different situations occur for different people, the
general concept can still be very helpful. There are many
things to avoid and these people will be able to tell you which
ones. Building a profitable opt-in list don't just happen
overnight.

There are many preparations and effort to do. Opt-in lists
are built from scratch, as your list grows, you should also
maintain the quality of your list. Keep it organized and
manageable. Get or hire help if need be, just make sure
that your subscribers are happy and satisfied and they
will be willing to buy from you.

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