Worth the read: Seth Godin "How to Be
Remarkable"

I found this and thought of all of us who
are working on doing something remarkable,
enjoy the read.

1- Understand the urgency of the situation.
Half-measures simply won't do. The only way
to grow is to abandon your strategy of doing
what you did yesterday, but better. Commit.

2- Remarkable doesn't mean remarkable to
you. It means remarkable to me. Am I going
to make a remark about it? If not, then you're
average, and average is for losers.

3- Being noticed is not the same as being
remarkable. Running down the street naked
will get you noticed, but it won't accomplish
much. It's easy to pull off a stunt, but not
useful.

4- Extremism in the pursuit of remarkability
is no sin. In fact, it's practically a requirement.
People in first place, those considered the best
in the world, these are the folks that get what
they want. Rock stars have groupies because
they're stars, not because they're good looking.

5- Remarkability lies in the edges. The biggest,
fastest, slowest, richest, easiest, most difficult.
It doesn't always matter which edge, more that
you're at (or beyond) the edge.

6- Not everyone appreciates your efforts to
be remarkable. In fact, most people don't. So
what? Most people are ostriches, heads in the
sand, unable to help you anyway. Your goal
isn't to please everyone. Your goal is to please
those that actually speak up, spread the word,
buy new things, or hire the talented.

7- If it's in a manual, if it's the accepted
wisdom, if you can find it in a "Dummies" book,
then guess what? It's boring, not remarkable.
Part of what it takes to do something
remarkable is to do something first and best.
Roger Bannister was remarkable. The next
guy, the guy who broke Bannister's record
wasn't. He was just faster ... but it doesn't
matter.

8- It's not really as frightening as it seems.
They keep the masses in line by threatening
them (us) with all manner of horrible
outcomes if we dare to step out of line. But
who loses their jobs at the mass layoffs? Who
has trouble finding a new gig? Not the
remarkable minority, that's for sure.

9- If you put it on a T-shirt, would people
wear it? No use being remarkable at
something that people don't care about.
Not ALL people, mind you, just a few. A
few people insanely focused on what you
do is far far better than thousands of people
who might be mildly interested, right?

10- What's fashionable soon becomes
unfashionable. While you might be remarkable
for a time, if you don't reinvest and reinvent,
you won't be for long. Instead of resting on
your laurels, you must commit to being
remarkable again quite soon.

- Seth Godin