Debt Free in Ten Steps
Copyright© Bryon Zirker

Ten Steps To Being Debt Free That Work

If your finances are lacking right now, here
is a plan to help reduce your debt while also
laying the foundation for wealth preservation
in the future. It takes work and discipline
to get out of debt. Being debt free should
be your goal. Become debt free starting now.

1.Make sure you have an income to work with.

This option is mandatory or you are headed for
bankruptcy.

2.Know your debts, how much, payments and interest
rates. Make a list of all of your debt. Face up
to it and start aggressively reducing it.

3.Prioritize the debt by:

a. Interest rate

b. Payment

Try to pay the high interest debt first.

Roll those payments into the next on the list once
paid.

4.Pay more than the minimum payment.

Paying only the minimum payment can last for years
and cost you a fortune in interest.

5.Do not roll or transfer balances no, no, no, unless
you plan to pay the debt within the specified low
interest period. Make sure to destroy the higher
interest card.

6.Destroy the Cards as you pay them off. Only hold one
card for emergencies or to pay for travel related items
such as airline tickets or rental car. Plan to pay it
off each month to aviod interest charges.

7.Obtain a copy of your credit report. Learn what is
on it and file it. Update it occasionally. You can
now get a free Credit report from each of the three
reporting agencies once per year.

https://www.annualcreditreport.com/cra/index.jsp

http://www.transunion.com/index.jsp

http://www.experian.com/

http://www.equifax.com/

8.Create a budget or money plan and stick to it,
this step takes the most discipline.

9.Please, please, do not use the equity in your
home for paying off credit cards, purchasing or
paying off vehicles, boats, recreational type items.
These items will soon have no value, so in essense
you will be trading your wealth for nothing.

10.Take action now if you feel you are headed for serious
financial disaster, do not hesitate, for by doing so
will only aggravate the situation. There are many
institutions that do credit counseling and or debt
reduction assistance.

Avoid the "Repair Your Credit" Clinics

Although some consumers pay credit clinics hundreds or
even thousands of dollars to "fix" their credit reports,
only time can improve bad credit. The Federal Trade
Commission has investigated and reported at length on
these often-fraudulent "clinics." And some credit repair
plans actually encourage you to commit fraud yourself
by attempting to create a second credit identity.

Consumer credit reports contain easy-to-follow instructions
for disputing inaccurate information at no charge. Inaccurate
information will be changed or deleted. Accurate information
that shows negative payment habits will usually remain on a
credit report for seven years, with bankruptcies remaining
up to 10 years. Federal law mandates this.

Here is the main point: There is nothing a credit repair clinic can
legally do to fix a credit report that you can't do yourself
for free.

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Hows Your Style

Here are a few tips on style that go beyond the new
suit, sports car and big bank account.


Style reaches beyond expensive suits. It's a way
of life. It's not enough to consider yourself
stylish-you must be equipped to prove it in any
circumstance.

Keep these ten items in your wallet. You never
know when you'll need them:

Matches. Channel your inner Humphrey Bogart. Even
if you don't smoke, matches are a great item to keep
on your person. You'll be grateful when you pass an
attractive stranger in need of a light.

Business card from a local florist. A stylish man
sends flowers. It's a simple gesture that immediately
distinguishes its sender.

Safety pin. Like the toothpick, this is for emergency
use only. If a button pops off or a buckle snaps at the
absolute wrong time, a stylish man will be ready to
repair it at a moment's notice.

Toothpick. Of course no one's asking that you pick
your teeth in public. That would be gauche
(but you knew that). The toothpick is an emergency
item, the kind of thing that will prove useful when
checking your front teeth in a bathroom mirror only
to find a stray piece of spinach.

Library card. Better than a gold card, a library
card is a reminder of your thirst for knowledge.
It may be free but it carries a priceless message.

$100 bill. A $100 bill is a reminder that you don't
deal in change. Your attitude is bigger than that,
even if your bank account isn't. Pulling out the
occasional hundred is an image-maker's secret
weapon: In a world of tens, you're a hundred.

Restaurant recommendations. A stylish man knows his
way around town. He's been there and done that. Keeping
a slip of paper listing two atmospheric restaurants
and their addresses allows you to offer up an original
suggestion if the opportunity presents itself.

Mint. Words aren't the only things that come out of
a stylish man's mouth. Good breath is as important
as vocabulary. If you don't have it, you have nothing.

Driver's license. No matter how you look at it, a
bicycle just isn't going to cut it.

A picture of parents. Of course you're stylish,
but you're also down to earth, not to mention
gracious, giving credit where credit is due.


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Internet Advertising Options
By Bryon Zirker

Internet Advertising Options


Your online business will likely require more
advertising than a contemporary business downtown, yet
some new to the world of online business do not spend
the time and money to advertise their business
appropriately and are, in turn, loosing money. Your
online business is crammed into the world wide web
along with thousands of others selling the same
product or service as yourself. Consider this
scenario: In your hometown you want to open an art
supply store. In that same town there are thousands
of art supply stores. In order for your business to
be successful, it will have to stand out in some way
from the others. This is exactly what is happening
when a business is opened online. There is so much
competition, that you must take drastic measures to
ensure that you are getting noticed. Advertising can
be done in so many ways online. These are some of the
most successful ways that you can promote your online
business.

Advertising in e-zines is a popular way to promote
your online business. Ezines are the magazines of the
internet; they written on a particular subject and
read by those interested in that subject. Therefore,
ezine readers are already potential customers and
advertising your site in ezines that are related to
your business is almost guaranteed to help drive
traffic to your site and increase sales for your
product. You should be sure when advertising in
ezines that you are not advertising along side
competitors. Ask the ezine producer if there is a
policy concerning posting competing ads. It is also
a good idea to subscribe to the ezine before making a
decision about whether or not to advertise in it. An
ezine that runs fewer ads is a better choice than one
that runs many ads. You can look at the online
Directory of Ezines to find publications that are
relevant to your company.

Pay-per-click programs are an excellent way to
advertise your business without taking a risk that you
have advertised in the wrong place. With
pay-per-click, you can advertise you site and only
pay for those who click the link and go to your site.
Another popular pay-per program is the pay-per-lead
program that allows you to only pay for leads.
Usually this means that you pay for only those who
download a trail, fill out a form or enter a
sweepstakes; whatever you choose. Lastly you can
display pay-per-click banner ads in which your company
would be allowed to place a banner on their site and
you will be charged for every click that your banner
receives.

Opt-In email is a great way to advertise your
business, however it is expensive and it can be
misused very easily. Using opt-in emails, you would
submit your sales copy to the company that will in
turn email it to those on their mailing list. You
should be very careful since some of the companies
that advertise their mailing lists as opt-in email
service is sometimes really SPAM. It is essential
that you have a perfect and effective sales letter
when using opt-in mailing lists. Without and
effective sales copy your money and time have been
wasted.


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Cross Promoting Techniques that Work
By Bryon Zirker

Cross Promoting Techniques that Work

Cross promotions are not a new idea. They have been
used by businesses for a very long time. For example,
a real-estate company may promote a certain lawyer to
close a sale, as the lawyer will promote that agency
in his firm. The system is somewhat similar to the
primitive barter system, where people traded items
rather than using money. How can anything primitive
fit into the online world of Internet marketing? Very
easily. Cross promotions are, simply stated, a trade
of advertising space. Instead of paying for
advertising space on a site, you would place their ad
on your page and yours on theirs. There are many ways
to use cross promotions in your internet business that
can be an effective and cost efficient way to
advertise.

One way is to use link exchanges. This is very
effective when doing cross promotions with a company
that is similar to yours, however you should be sure
and never link to a page that is in direct competition
with yours. One of the best things about link
exchanges is that some search engines are factoring in
hits from the sites that are linked to your page to
when determining the ranking. Therefore linking to a
more popular site, can not only increase your
advertising, and traffic, but also increase your
search engine ranking.

When customers or potential customers subscribe to
your ezine you can use this as an opportunity to use
cross promotions. On the same page that the customer
subscribes to your ezine, make available the
opportunity to subscribe to another company’s ezine.
You can even exchange ad space in ezines, and provide
recommendations for those whom you cross promote with.
You might even want to exchange column space in one
another’s ezines.

Writing free articles that inform customers or
potential customers with information that is useful
and accurate can create a reputation for you and your
business. Soon readers will come to know you as an
expert on the subject. In these articles the author
uses a byline to help promote his site. Bylines can
be a way to use cross promotions as well. You can use
part of the space in your byline to recommend
another’s product.

If you have been considering writing an ebook, a joint
venture could mean increased profits for you and the
person you are partnering with. Cross promotions
through ebooks are an excellent way to allow for a
wider topic and to promote both your business and your
partner’s business. The ebook should contain
information that will benefit both businesses and
still be helpful to the reader. A good example of
using cross promotions through an ebook is to a site
selling used video games partnering with a site
selling gaming devices. These are two subjects that
would interest the same reader and most likely lead
the reader to both sites.

You should keep in mind that the recommendations that
you make are a direct reflection of you, so choose
your cross promotional businesses carefully. Also
keep in mind that it would be nice as a shopper to be
able to link from one site to another as a way to
“shop around.“ Since this is usually not beneficial
to you, never link or recommend a site that is in
direct competition with you. Instead, recommend those
who are similar, such as health and life insurance.




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Website designs That Sell
By Bryon Zirker

A Website design That Sells

Would you buy meat from a grocery store that left the
bad meat in with the good meat or wasn’t clean? Would
you buy a car from a sales lot that had totaled
automobiles on the front lot? I wouldn’t and neither
would you. Your website is your grocery store; your
car lot. You must have an atmosphere that is pleasing
to buyers. One that tells that buyer that you are not
an amateur, but instead a trained, seasoned
professional. Your site is a direct reflection of
your product and that is why that having a well
designed website can make or break your sales.

The first thing to keep in mind when designing your
website, is “surfability”. Take a few minutes a look
around at several web pages. What makes them
appealing? Were there some that you closed out of
immediately? Why? Take notes and do your research.
Keep in mind that when a person visits your site they
have a goal in mind. They are either seeking
information or shopping for a product. Give the
person what they want without having to search for it.
Be sure that all the information on your site is
relevant to your product. Make the buyer think that
they need your product to solve their problem.

Your main page serves a very specific purpose. It
should be an avenue by which the customer can shop
your site. It should be easy to view and load very
quickly. This is your first impression and we all
know that first impressions can either close the deal
or loose the deal. Make it simple. It is best to
have links that are easily viewable by the reader that
will navigate them to where they want to be. Tables
are often a great choice when deciding on a way to
design the main page of your site. Your main page
should load very quickly, chances are if it takes the
page more than ten seconds to load even on a 56k
modem, the customer will click away to save time,
hoping to find the information or product elsewhere.
To increase the loading speed of your main page you
should avoid large graphics or excessive graphics. To
many banners or special effects can cause a page to
load slowly as well.

To make your web site more appealing to the eyes, you
should stick to mild colors. If your site is a
content site where the user will be doing a lot of
reading, it is best to stick to black and white.
Color can be added when using tables, as a way to
brighten up the page, but remember to keep the overall
look of the page professional and appealing to the
audience that will be visiting most often. Since
screen resolutions vary among monitors, it is a good
idea to set the pixels to a standard 800x600. You may
also choose to set the tables in your web page to span
a percentage of the page rather than a set number of
inches. This will be sure to accommodate all screen
sizes. You should remember that a lot of Internet
users will not use the same browser as you, and
therefore you should be sure that your site looks as
good on other browsers as it does your own. You can
do this by downloading several browsers through which
to look at your page.

Be aware of the fact that the overall look of your
website is a way to make money. The appearance of the
site, if designed properly, can be an excellent
marketing strategy for your product or service.

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Multiply Your Sales Through Affiliate Programs
By Bryon Zirker

Multiply Your Sales Through Affiliate Programs

What could be better than exceeding your personal
sales goals for a given month or year? How about
doubling, tripling or even more of you sales goal for
the month? This is exactly what affiliates can do for
you. The amount of growth potential through
affiliates is unlimited; the more affiliates you have
the more money you can make, after all, if Sam Walton
tried to run every Wal-Mart store, he obviously
wouldn’t be very successful. You must realize that
for maximum growth you cannot do it alone. Think of
the success of companies such as Avon or Home
Interiors. Their success is based on two things; a
great product and excellent affiliate programs.

To attract affiliates to your company you should make
it worth their time. Offering one percent of sales,
is not an attractive offer, the higher the commission
that you are able to offer your affiliates the more
affiliates will be tempted to join your team. You
should also provide your affiliates with the tools
that they will need to successfully market your
product such as banner ads, articles, and anything
else that will help them to better market the product.
You should provide the affiliates with updated
product information through newsletters, new
promotional campaigns and other things to motivate and
inform the affiliates.

You can choose to run your affiliate program in a few
different ways, both of which are beneficial to your
business. A one-tier affiliate program allows you to
generally offer a larger commission and pays on one
level. The affiliate will receive a predetermined
amount for each sale. Using a two-tier affiliate
program, affiliates are paid on two different levels.
This is done by allowing the affiliates to recruit
others to sell under them. In this situation, the top
level affiliate would receive a slightly larger
commission than the recruit or second level affiliate.
For example if the top level seller makes 20% of the
sale, then she/he would make 15% giving the second
level affiliate the 5%.

Setting up the affiliate program can also be done in
two different ways. One way is to do it yourself
through an affiliate tracking software. This software
will provide you with a way to track affiliate sales
as well as allow the affiliates to view their
progress. The downside to this option is that you are
responsible for making payments. You can also choose
to hire an affiliate tracking company to do all the
work for you. These companies will allow the use of
credit cards and completely run the affiliate program
from billing customers, paying affiliates, and also
pay you. This is a great option for the busy business
owner or the beginning business owner and it is
affordable as most affiliate tracking companies charge
a small one time fee. However you choose to run your
affiliate program it is sure to increase profits for
your business.

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Implementing an Opt-In List to Optimize
Your Internet Marketing Success

By Bryon Zirker

In order to make a success of your website or online
business, it is obvious that you will need customers.
Although everyone who visits your page will not become
a customer, they must have some interest in your
product or service that brought them there in the
first place and therefore they are a potential
customer. Potential customers are much more likely to
become actual customers if you make an effort to keep
in touch with them. This essential marketing tool is
called and opt-in list.

An opt-in list will allow you to keep track of your
potential customers by obtaining their email address
in order to keep them informed about the latest
updates for your product or service. You can create
your own opt-in list or you can use an opt-in list
creator that is available online from several sources.
The benefits of creating your own opt-in list is that
you will be able to send personal messages to the
potential customers and they will not need to do
anything, whereas with commercial opt-in lists, the
customer will receive a generated message and will be
required to verify their acceptance of the message.

An important part of creating a successful opt-in list
is to keep in mind that potential customer will visit
your site from many places and may not see your
homepage. Therefore it is imperative to have the
ability to subscribe to the mailing list from all
pages of your site. You should not, however, make the
subscription information a focus point of every page.
It is a good idea to put it at the bottom or top of
the page where it is visible but not distracting. It
is also a good idea to promote your mailing list by
using a give-away. You could offer a service, a
discount, or an ebook. You can also drive potential
subscriber to join your mailing list by writing
articles that will benefit the reader and at the same
time, build your credibly as an expert. You can
include the subscription information in the byline of
the articles. You could also write an ebook with your
subscription information on each page, which will
allow the customer to easily access the information
and join the list with ease.

Once you have created the mailing list and now have
your potential customers within your grasp it is your
responsibility to keep them updated and interested.
Provide them with quality information that is
up-to-date and of interest to them. Offer discounts
or a newsletter, something that the reader can use.
This will keep them interested and will drive them to
your site over and over, eventually they may make a
purchase and if not, they will be informed enough to
use word of mouth advertising for your site.




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Autoresponders-Golden Rules
By Bryon Zirker

Autoresponders Golden Rules For Use

Autoresponders are a perfect way to increase traffic
to your site. They can save many valuable hours by
automatically answering emails concerning frequently
asked questions about a service or product or by
sending a welcome letter to new members of your
program.

There are many ways that autoresponders can
help your business. One of the most important is
their ability to track the effectiveness of your
promotions. Since autoresponders are one of the most
popular marketing tools available today, they are
being used by a lot of different kinds of business and
websites.

Some of these take advantage of the system
to use the autoresponders in a negative manner. You
should be aware of some of the “Golden Rules” when
using autoresponders.

Thou Shalt Not Use an Autoresponder Address When
Submitting to Search Engines.

Since you will most likely submit your site to search
engines such as Google or Yahoo!, directories,
classifieds, and free for all sites, you should be
made aware of the fact that these sites commonly use
an autoresponder as well.

If you were to use your autoresponder to contact these
companies, their autoresponder will reply to yours and
so on and so on. Thus creating a cycle of autoresponses
that will flood your email box and theirs as well.

Thou Shalt Not Use an Autoresponder to Subscribe to
Ezines or Discussion Forums.

Since most of the time an Ezine will send you updates
and new information regularly, your auto responder
will send them a message each time. In a discussion
forum, every person in the discussion forum will
receive your auto response.

This can be irritating and most of the time you will
be unsubscribed. It is often hard for the administrators
of the forum or ezine to determine who is using the
autoresponse and therefore it is simply common courtesy
to never use an autoresponer in this manner.

Thou Shalt Not Use an Autoresponder to Take Advantage
Of Unsuspecting Individuals.

Some very unprofessional companies will use
autoresponders to respond to an automated message
when this is done the address in the “from” field will be
automatically subscribed to their mailing list. This
is a extremely un ethical use of autoresponders and
those who do it are in jeopardy of creating a very
negative image of themselves and their company.

Rather than promote their service or business, this
usually leads to people becoming very upset and
spreading a negative word about your company rather
than a good one.

The Internet can be a great place to do business and
autoresponders can be an excellent way to save time,
however when used in an unprofessional way, they can
lead to frustration and aggravation for others.

Your company will suffer the loss of much business if you
choose to participate in these abusive practices. The
appropriate use of auto responders can generate a
large amount of business, while inappropriate use can
drive away that business.

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Internet Marketing Success Five Proven Methods



By Bryon Zirker

Internet Marketing Success Five Proven Methods

There are hundreds of ways that you can promote your
online business or website, some more effective than
others. These five proven methods will help you to
generate traffic to your site and also to generate
income into your wallet.

1. One thing that appeals to everyone is “free.” If
it is free people will take it. Think of the samples
of cheese given away at grocery stores. Do you really
want a small piece of cheese? Of course not! But you
take it simply because it is free and someone is nice
enough to offer it to you. The same principle applies
with information or services offered from your
website. You can send out free newsletters or offer a
free trail period. One popular thing that is being
given away now are free credit reports or free PC
scans. These freebies are what we in the marketing
field like to call teasers. After running the free
credit report or PC scan we alert the customer if
there is something found on their credit record or PC
and then offer to show them what it is or repair the
problem for a price. This can be an effective way to
get information to your potential customers, create
sales or to generate traffic to your site.

2. Your website contains information about a service
or product that you are very knowledgeable about. You
can use this knowledge to generate traffic to your
site by writing articles in your area of expertise and
having them published in an ezine or an article
information site. The most effective way to use these
articles is to write them for free and ask in return
that the publisher allow you to include a byline. A
byline is a very short summary of the author, their
credentials and their website. Your byline is a way
that readers will come to know you as an expert on the
topic and will in turn come to trust your site as a
source of credible information.

3. Some search engines will allow a website to
purchase their ranking. This is an excellent Internet
marketing technique in that it is effective and
inexpensive. In the pay-per-click programs, website
are only billed for those who actually visit the page,
unlike banner ads which may be seen by millions but
only used by a few. When using the pay-per-click
program you are asked to choose keywords and when
those are entered your site will appear and if the
surfer chooses to view your site, you are billed for
that click. Many pay-per-click programs will offer
other benefits as well, such as updated lists of
commonly used keywords.

4. You should remember that others are in the same
boat as you. You can choose to network with those who
have similar marketing ideas. When networking you
will be able to share links and refer customers to
each other. You should always be very cautious when
choosing a networking partner as everything that you
recommend is a reflection of yourself or your product
and therefore, you should be certain that your
networking partner is a reputable source of
information.

5. Simply because your website is online, doesn’t
mean that all your advertising should be. Advertise
in newspapers, TV, the radio or you can even send out
a press release to get your information to thousands
of people all over the country.

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Autoresponders = Automatic Internet Marketing Success
By Bryon Zirker

Autoresponders = Automatic Internet Marketing Success


What if you could send out all the information that
your potential customers have requested without
checking your email or answering a phone? While this
may seem impossible, it is becoming more and more
popular among the most successful Internet marketing
gurus. This is all due to what is called an
autoresponder. An autoresponder is an automatic
method of responding to emails sent by existing or
potential customers and is an must for any Internet
business. Time is money and answering emails
personally take a lot of valuable time for both you
and the customer. Not only do autorespnders allow you
to spend the time elsewhere in your business, but it
gives the customer access to the information almost
immediately.

Since there are so many different uses for
autoresponders, they can be of value to virtually any
type of business. Some choose to use the
autoresponders to answer frequently asked questions
about a product or service. Others use them to
provide information about pricing or product
information. Autoresponders are also a nice way to
welcome new members to a website or group as well as
thank them after a visit.

One might ask what would be the advantage of using
autoresponders as opposed to simply listing the
information on the site. An important feature of
autoresponders is that they send you an email
notification each time a response is sent out. This
allows you to track the success of your promotions as
well as have the email addresses of potential
customers at your fingertips so that you can easily
send out updated and new information to them.

It is of the utmost importance to choose an effective
autoresponder. An autoresponder should be as
personal as possible and send out follow-ups to
potential customers since it has been proven that
persistence pays off. It could take up to seven
contacts before a final sale is conducted. Generally
speaking an advertisement should be short and to the
point. However, in this case, the customer has asked
to see this specific information and therefore an
effective autoresponder should allow you to place as
much text on the page as you desire. The
autoresponder that you choose should provide automatic
updates to customers free of charge.

The autoresponder is one Internet marketing tool that
will not cost you an arm and a leg. You can get free
autoresponders online from several sources. The
automatic responses will be a welcome addition to your
marketing strategy and will help to automatically
increase traffic to your site all while you do
nothing. Be sure that the one you choose includes all
the extras that will send you site to the top and your
profits through the roof.

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Effective or Irritating: The Use of Pop Windows in
Internet Marketing
By Bryon Zirker

Effective or Irritating: The Use of Pop Windows in
Internet Marketing


A few years ago, pop-up windows were all the rage in
Internet marketing. It seemed that every time one
opened a web page they would be bombarded with offers
for this or that.

It had gotten to the point where surfing the Internet
was almost like playing a video game; when the ads
would pop-up one would try and close them out before
another one came.

This is precisely why we have seen the decline in the
use of pop-up windows on the Internet today; surfers
simply do not even look at the pop-ups anymore. They
close the windows out before even reading the ad.

Very often, a surfer will even leave your site if
there are too many pop-up ads. They simply do not
want the hassle of closing those windows while
trying to obtain the information that your site
has to offer.

This information, while valuable, is not as valuable
as the surfers time. Studies have shown however,
that even with these set backs, pop-up windows are
still an effective method of Internet marketing.

Is there some way that pop-up windows can be less
irritating and still be effective? Yes! What if the
pop ad were seen upon exiting your site instead of
entering?

This would allow the surfer to obtain the
information that they need from your site, feeling
that they were able to come and go quickly without
being hassled by other ads and offers all the while
making the surfer happy.

You have left the surfer with a positive attitude
and therefore are more likely to respond to the
pop advertisement. This is being accomplished more
and more by using what is being called pop-under
windows. When the surfer comes to your site,
the ad is opened discretely behind the your
web page.

Then, upon leaving your site, after obtaining
all the information that they need , will see
the ad and therefore be more likely to respond.
Since the surfer has the information, he has
achieved his objective and is now open to do
other things; ideally respond to the pop under
advertisement.

Not all pop-windows are created equally. There are
some things that you can do to make your pop-windows,
whether pop-up or pop-under more effective. The
pop-window should be easy to “escape” from. If the
surfer does not want to see the add, but has a hard
time closing it out, they will likely become
frustrated and could leave your site all together.

You should either use a button to that will allow the
surfer to close the window or be sure that the “x” is
easily visible. Another good idea is to use a script
that utilizes cookies. Cookie will prevent pop-windows
from overloading the surfer since you can decide the
frequency of the pop-windows, rather than each time a
page is opened. Also be sure that there is no more
than one pop-window per page.

When creating a pop-window, you will be asked to fill
out a short information form, select the length of
cookies, and choose the layout of the pop-window.

When choosing the design of the pop-window, you can
increase the effectiveness by creating a large
headline that includes benefits that will be most
appealing to the customer.

You should also consider using incentives and lastly
do not ask the customer to read a long and drawn out
advertisement. Keep the message simple yet powerful
and your pop-ads will be sure to generate profits for
your site.

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Business Planning and Creation
By Bryon Zirker

Business Planning and Creation

You're excited. You have a great idea for a profitable
online business. Maybe it is an original idea that has
not been marketed online before. Maybe you have come
up with a new spin on the ordinary. Whatever it is
that has influenced you to start your online business,
be sure that you have a plan before you begin. This is
not the time to “pick it up as you go”. These are some
basic things that should be included in your business
plan.

The business summary should give a brief description
of the entire business and is an integral part of the
overall business plan. After you have completed the
business summary you should begin to list the
objectives or the goals that you want to accomplish
through the business. Next and perhaps most
importantly, you should develop your marketing plan.
The marketing plan will address all the specifics of
the business. When developing the marketing strategy
you should consider the following:

The target market. The target market is the customers
that you expect to see visiting your site. For example
will your product be more appealing to college
students or those who are in retirement?

Consider the competition for your product when
determining the marketing strategy. Choose a product
that will be seen as unique and useful. Visit sites
that are offering the same or similar products. Find
out the cost, and how they are marketing their
product. Finds out the pros and cons of their business
and try to improve your product based on their flaws.

Research the various methods for advertising online.
You should become educated about search engines and
how they work since each one is different. Also be
sure that you know how to submit your site to search
engines. You should be prepared to spend a small
amount of money on advertising, but the profits that
you will gain from the advertisements will prove to be
money well spent.

Think about pricing. Again, look at the competition
and see what similar products are selling for. Pricing
can play a big role in the success of your product
since selling a product well below the average price
may lead customer to think that there is a problem
with the product or that it is not of the best
quality. However, pricing items too high could also
detour customers.

Determine the shipping method. Be sure that you know
how products will be shipped so that you can have
shipping details clearly posted on your site. If you
are shipping things of great value, you should
consider providing shipping insurance. Also think
about shipping outside the country that you live in.

Think about the different methods of payment that you
will accept. If your business does not accept credit
cards, you should be ready to give up half if not more
of your sales. If you decide to accept credit cards
will you use a merchant account or will you use a
third party credit card processing center? Both will
help you get started and the third party processing
center will handle all of the business so you don’’t
have to. You should decide which you will use and also
if you will accept checks or money orders. It is
essential to have a secure server when taking credit
cards.

These few things will help your online business to
become a great success and also provide you with peace
of mind knowing that you have thoroughly thought about
and planned for the opening of your online business.


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Internet Marketing to Opt-in lists Essential Rules
By Bryon Zirker

Internet Marketing to Opt-in lists Essential Rules

If you want an Internet email marketing campaign to
succeed, you don`t want to offend anyone when sending
your messages. Turn off a consumer with your Internet
marketing email and you can be sure they`ll tune out your
message. Don`t let this happen to you!

A message that earns respect makes sales. That`s why our
first topic for discussion is Internet email marketing etiquette.
(Later in the course, we`ll talk more about how to write
an email sales letter.)

Train yourself to always -- and I mean ALWAYS -- stick to
the rules below when crafting your email message.

=> RULE #1 - ALWAYS WRAP YOUR LINES AT 65
CHARACTERS OR LESS

Whenever you write marketing email, always format the lines so that
they`re 65 characters, or less, across. To do this, you may
need to do a "hard return" by hitting "Enter" at the end of
the line.

Wondering why to limit your lines to just 65 characters?
(Good question! It shows you`re thinking.) There are two
reasons that "less is more":

-- The first thing to remember is that looking at a computer
screen for a long time causes EYE FATIGUE for many readers.
The shorter span of characters across the screen makes
reading easier and more appealing to the recipient of your
email message.

-- The other reason to go short instead of long is this:
some email clients AUTOMATICALLY ENFORCE LINE-WRAPPING
at 60-65 characters on received messages. If your internet
email is wrapped at 70, the content will arrive all "chopped up."
This makes it unattractive...and worse -- unappealing.

-- Tip within a Rule #1: Some Email clients allow you to
SET THE LINE-WRAP to anycharacter-width you choose. That
means you won`t have to hit Enter each time after typing 65
characters. Makes life easier!

-- Tip within a Rule #2 - You can type 65 asterisks or
dashes in a Notepad file to create a template. Then paste
your email below it to see if any lines extend too far to
the right.

=> RULE # 2 - BE CAREFUL USING ALL CAPS

How many times have you changed the TV channel to avoid
listening to a screaming car salesperson? No one likes a
screaming salesperson...and no one likes a "screaming" email
message, either. Odds are, when someone has over-amped the
volume of their message by using too many capital letters
(not to mention too many exclamation points and other
punctuation) - you`re going to be turned off.

On the Internet, email messages written in all caps are
considered yelling. It`s okay to write some sentences and
some words in all caps, but don`t go overboard. (As you can
see in this message, I`ve tried to use capital letters to
help break up sections of the content from time to time)

-- Tip within a Rule: Consumers buy from a source they
trust. Internet emails in all caps are perceived as "shady" or
uneducated, and have an appearance that damages the
credibility of an offer.

=> RULE #3 - WATCH YOUR Ps & Qs (Spelling and Grammar)

Would you be influenced by a mar email selling you something
that had noticeable spelling and grammar mistakes? Sure you
would...and the influence would be negative, not positive!
When a consumer reads a sales message that`s filled with
errors, they think to themselves, "Good grief, this person
doesn`t even take the time to get his emails right. His
product is probably the same quality as his emails."

When you`re in business, YOUR IMAGE IS YOUR REPUTATION
and your reputation is the reason people buy from you or the
guy down the block. It`s essential that you create an image
of INTEGRITY, CREDIBILITY, and HONESTY in the mind
of your prospects. Sending emails filled with errors doesn`t
hurt your professional image...it destroys it. (Ouch!)

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Harnessing the Power of Email Marketing

First, I`d like you to consider these four facts:

*A DIRECT MAIL PIECE costs about 40-cents in postage alone.
(And then you have to factor in paper and printing costs.)

*A PHONE CALL can cost just as much - or more - than a
direct mail piece.

*A PHONE CALL wastes time (and time is money) because you`ll
spend precious minutes - sometimes hours or days - trying to
contact the right person.

*A MESSAGE left on voice mail is almost always a waste of
time, and therefore a waste of money.

Depressing? Not at all. After you read today`s "Marketing
Strategies that EMPOWER Success" lesson, you`ll be able to
say "NO" to the downside of phone calls and direct mail and
"YES" to the upside of email.

Read on ...

Harnessing the Power of Email Marketing

Given the inherent problems with traditional marketing
techniques, it`s important to master the BASIC STRATEGIES
FOR INTEGRATING EMAIL into your overall campaign.

As I`ve just shown you, sending out an EMAIL CAN BE MUCH
CHEAPER than other marketing methods. Proceed with caution,
however. Email can also cost you a fortune -- in lost
opportunities AND cold hard cash -- IF you don`t know the
basics.

So that`s where we`re going to start.

First, always keep in mind that your "primary objective".
the master key that unlocks your "Success Vault" in Internet
Marketing is to build your mailing list - your EMAIL MAILING
LIST. (Often referred to as your "In-house list.")

The addresses you collect are going to mean the difference
between the middle-of-the-road results that Average Joe and
Jane are achieving and the through-the-roof, over-the-top,
to-the-moon-and-back MEGA-success that top online sellers
achieve. (The difference really is that dramatic.) So
don`t miss the boat: The time is NOW to start building your
list of email addresses (prospects).

REVIEW
You can begin to grow your list simply by capturing emails
from people who visit your website, as we have already
discussed in a previous lesson.

=> Pop Quiz: What`s the easiest way to convince people to
give you their email address? (Answer: Offer an
irresistible freebie with a sign-up form on your site or in
a pop-up box, drive traffic to your site, and watch as
people start entering their email address.

Okay, so now you`re "in the groove". you`re capturing
people`s emails like crazy. But if you`re just sitting
there - well, you know the old saying, "Even if you`re on
the right track, you`ll get run over if you just sit there."

So what next?

-- Let me take a moment from telling how to build your email
list to remind you why. It`s been said that - YOU CAN GET
RICH WITH AN EMAIL LIST OF JUST 1000 PEOPLE!
Think about that. Then stop thinking and get going on
new ways to capture and keep email addresses.

GIVE `TIL IT HURTS!
If you want to keep getting addresses, start giving stuff
away! Give, give, and keep finding more things to give! And
since you can`t send a TOASTER through email, why not give
the far more valuable -- and far more affordable for you --
INFORMATION PRODUCTS, business tools, and expert
advice - maybe even a no-cost/obligation email marketing
course like this one!

DRIP, DRIP, DRIP.
You`ll want to have a series of letters already set up so
that they can be "dripped" on your prospects on a regular
basis. Send a message daily, every other day, or on
whatever schedule suits you best, but make contact AT LEAST
EVERY 7 DAYS.

If you`re not confident in your writing skills, you have two
choices: you can hire a professional to write the letters
for you or you can use a system already set up with letters
to help you build your email list. (I suppose the third
choice is to just give up and bury your head in the sand,
but that`s no way to make a million!)


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Business Success Ten Things To AVOID
Copyright © Bryon Zirker

Business Success Ten Things To AVOID

1.No focus and commitment. Your business needs your
attention.

You need to decide what you will be doing and when you
will do it. You need to evaluate the price of the
achievement, what it will cost you in time and effort.
Is it worth it to you? Success in business is a decision.

2.No short term and long term goals.

Without clear cut goals for your business there will
be no progress. Set goals that are attainable on a
daily, monthlyand yearly basis.

3.Indecision.

Make that business decision quickly. Take time to change
your decision.

4.No action.

Of course we know where most couch potatoes are. Right!

5.No mentor.

Find a business mentor in areas that you are working on.
Every successful man and woman has had mentors.

6.No clear cut dream or future reality, destination.

Make sure you dream cleary and specifically, making
it real. Then your business becomes interesting.

7.No plan to finance business income production or startup
be it large or small.

Even the smallest enterprises need some financing on
a regular basis such as small ads, printing or postage.

8.Lots of opportunity tire kicking but no true desire
to go for it.

Its ok to evaluate several enterprises that you may
want to begin, key word BEGIN. You must narrow it
down to your top ten list, then top five, then pick the
best out five of begin.

9.Getting ready to get ready.

Once you have the vehicle, get in, start it, put it in
drive and go.

10. No marketing or salesmanship

You must market your business. If you do not then your
not in business. If you do not sell well, enlist some help.
The internet is a great place to start inexpensively.

"If one advances confidently in the direction of his
dreams and endeavors to live the life which he has
imagined, he will meet with a success unexpected in
common hours."
- Henry David Thoreau

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