Use Online Diaries Instead Of Testimonials

Have your customers publish an online diary instead
of giving you a testimonial. The diary would include
regularly updated entries of how customers are using
your product to improve their life. You could give
customers a free product or a rebate in exchange for
them publishing it online. Your customers could write
diary entries about goals they have reached using your
product, the positive emotions it's given them, the fears
and worries your product has taken out of their lives,
how bad their lives were before they bought it, how it
has helped other people in their lives, etc.

Your customers could update it daily, weekly or monthly.
It will depend on how often they use your product. You
could publish the diary right in your ad or link directly to
the diary. You could provide the people with web space for
writing the online diary or have them e-mail you the diary
entries for you to publish.

You can make the online diary extra persuasive by also
including customer's personal profile, pictures, online video
of them using your product, net audio of them talking about
your product, even scanned hand written letters, etc. An
online diary would likely outsell the common testimonial
because it's updated on a regular basis and reveals more
personal information.

A diary is considered private which would make people more
curious to read it and believe it's legitimacy.